Hotel ICON Wipton, Salamanca–Serrano neighbourhood

In the heart of Jorge Juan Street, Hotel ICON Wipton welcomes you with an air of distinction on Madrid’s Golden Mile. From here, you feel the city through its art galleries, exclusive boutiques and the timeless elegance of the Salamanca–Serrano neighbourhood.

Atmosphere and style

Housed in an early 20th-century building, the hotel marries classic architecture with cutting-edge interiors conceived down to the finest detail. Wander through a lobby inspired by an English pub and discover rooms that blend contemporary design with reassuring warmth, creating an intimate, cosmopolitan vibe.

Every corner is crafted for travellers who appreciate discreet excellence: premium materials, carefully considered lighting and a level of comfort that invites you to linger—whether fine-tuning your day’s plans or simply savouring the surroundings.

Guest experience

The rooms offer complimentary Wi-Fi and en-suite bathrooms, forming a comfortable base from which to explore the city. At breakfast time, a generous buffet becomes your first daily ritual, with options designed to fuel you for meetings, shopping sprees or cultural excursions.

For laid-back dining, The Captain brasserie lets you stay ‘at home’ without sacrificing an urban-soul menu. In the lobby you’ll also find a tourist information point and a cosy seating area where you can map out your next Madrid adventure.

If you drive, a private car park—arranged at a discounted rate—adds a handy practical touch, especially appreciated in such a prime city setting.

Location is one of Hotel ICON Wipton’s greatest assets: just a short stroll from Retiro Park, the National Library and the Archaeological Museum, and surrounded by galleries, antique shops, bars and restaurants. Three metro lines are under five minutes away on foot, and Atocha station is just one Cercanías stop off, connecting your stay with all of Madrid. It’s no surprise that couples rate this location so highly: here, every detail encourages a calm, distinguished way to experience the city.

Book Hotel ICON Wipton

Booking Hotel ICON Wipton immerses you in a world of charm and comfort, with a welcoming atmosphere and thoughtful touches that will make your stay unforgettable.

When you choose to book Hotel ICON Wipton, you’re placing your trust in a premium experience where every space invites you to relax and soak up the authentic spirit of Madrid.